Social media is buzzing with the ALS Ice Bucket Challenge. The goal is to raise awareness and money for research into Lou Gehrig’s disease or ALS (Amyotrophic lateral sclerosis). ALS is a devastating illness, a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. There is no cure for the disease. Truthfully, I knew very little about it myself, that is until I heard about this campaign.
FAN FAVORITES TAKE THE PLUNGE
Thanks to celebrities like Chris Pratt (Guardians of the Galaxy) and Robert Downey Jr. (The Avengers), subjecting themselves to buckets of ice water poured over their heads, news is spreading like wildfire, and donations are literally pouring in.
Nathan Fillion (Firefly, Serenity, Castle) then went on to challenge Tom Hiddleston (The Avengers, Thor). Stephen Amell (Arrow) challenged co-star John Barrowan (Arrow, Torchwood, Doctor Who), to take the plunge (insert evil laughter here).
It’s brilliant to watch some of my favorites take up the cause. Not to mention, it’s a great opportunity to see them in wet t-shirts… but I digress…
TAG! YOU’RE IT!
Then Hiddleston went on to challenge Benedict Cumberbatch (Sherlock, Star Trek Into Darkness), Helena Bonham Carter (Harry Potter, Dark Shadows) and Luke Evans (The Hobbit).
Next up, Barrowman challenged co-star Colton Haynes (Arrow, Teen Wolf), Misha Collins (Castiel in Supernatural) and David Tennant (The 10th Doctor – Doctor Who). I knew that was coming! I can’t wait to see Tennant’s reaction.
This is getting interesting…
So far, the campaign has raised more than $15.6 million to raise awareness about this disease and it is building even more momentum – exactly as it was designed to do.
To learn more about ALS and The Ice Bucket Challenge please visit The ALS Association Website.
To follow the campaign on social media type in the hashtag #icebucketchallenge.